Month 1
Initial Setup and Optimization
Objetives:
- Establish a solid foundation for your Google My Business profile, enhancing initial visibility.
Activities:
- Profile Review and Optimization: Complete and optimize all aspects of the Google My Business profile, including business information, categories, services, and adding high-quality images.
- Google My Business Monitoring Tools Setup: Leverage tools available within Google My Business for tracking and analyzing profile performance, such as statistics on views, searches, and user actions.
Month 2
Content Development and Engagement
Objetives:
- Enrich the Google My Business profile with relevant content and improve customer engagement.
Activities:
- Regular Content Posting: Create and schedule weekly posts, such as special offers, events, or news, to keep the profile active and attractive.
- Reviews and Questions Management: Establish a system to respond promptly to all reviews and questions, enhancing the business's positive image.
Month 3
Review Strategy and Continuous Engagement
Objetives:
- Intensify the acquisition of positive reviews and maintain a high level of commitment.
Activities:
- Review Acquisition Strategies Boost: Develop and execute tactics to encourage customers to leave positive reviews, such as post-service reminders or incentives.
- Active Monitoring and Profile Management: Continue with fresh content publishing and proactive interaction management to keep the profile up-to-date and relevant.
Month 4
Maintenance and Advanced Optimization
Objectives:
- Ensure continuous profile updates and explore areas for improvement based on feedback and performance.
Activities:
- Strategy Evaluation and Adjustments: Analyze profile performance, identifying opportunities for improvement and making strategic adjustments to further optimize online presence.
- Information and Content Updates: Regularly review and update business information, services, and make posts that reflect any changes or news.
Month 5 and beyond
Sustained Growth and Dynamic Strategies
Objectives:
- Continue with profile optimization and adaptation for sustained growth.
Activities:
- Content and Offers Innovation: Generate creative ideas for posts and offers that capture attention and encourage interaction.
- Continuous Analysis and Adjustments: Use customer feedback and performance analysis to iterate and constantly improve the GMB strategy, ensuring that the profile remains dynamic and effective.
