Schedule

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First 6 Months

Local SEO Work Plan

Recognizing the importance of local SEO, we have created a Work Plan for the first 6 Months, focused on elevating your digital presence and positioning your business as a local leader. Through this plan, we will outline a month-by-month strategy, with clear objectives and specific activities, aimed at improving your positioning in local searches and strengthening your relationship with customers.
Month 1
Foundations and Initial Setup
Objectives:
  • Assess current online presence and establish a baseline.
  • Identify opportunities for improvement and relevant keywords.
  • Set up essential tools for monitoring and analysis.
Activities:
  • Initial Analysis and SEO Audit: Comprehensive review of your website and Google My Business profile to identify technical, content, and optimization issues.
  • Keyword and Competition Research: Utilizing SEO tools to identify target keywords and analyze competitors' strategies.
  • Optimization of Google My Business: Updating or creating the GMB profile, ensuring all information is complete and optimized.
  • Setup of Monitoring Tools: Installation and configuration of Google Analytics and Google Search Console for tracking site performance.
Month 2
On-Site Optimization and Reviews Strategy

Objectives:

  • Improve the website's technical infrastructure for SEO.
  • Increase the quantity and quality of online reviews.

Activities:

  • Website Technical Optimization: Implementation of improvements for loading speed, responsive design, and security.
  • On-Page Optimization: Adjustment of on-page elements, including titles, meta descriptions, and website structure based on keyword research.
  • Review Management: Creation of a system to ethically and effectively request and respond to customer reviews.
Month 3
Content Plan Kickoff
Objectives:
  • Develop and publish original and relevant content that attracts the target audience.
  • Optimize existing content.
Activities:
  • Start of the Content Plan: Development and publication of relevant content on the website and GMB focused on the identified keywords and topics relevant to the local audience.
Month 4
Content Development and Local Citations

Objectives:

  • Continue with the development of focused and valuable content.
  • Improve local visibility through citation building.

Activities:

  • Continuation of the Content Plan: Regular publication of relevant content on the website and Google My Business.
  • Building Citations in Local Directories: Registration and optimization in important local directories to build local authority.
Month 5
Link Building and Ongoing Optimization
Objectives:
  • Continue optimizing content based on data analysis.
  • Begin link-building to improve site authority.
Activities:
  • Ongoing Content Optimization: Analysis and adjustment of content based on performance and audience feedback.
  • Start of Link-Building Strategy: Identification and execution of opportunities to obtain quality inbound links.
Month 6 and Beyond
Results Evaluation and Strategic Adjustments
Objectives:
  • Assess the impact of implemented strategies.
  • Adjust the plan based on results for ongoing optimization.
  • Expand link-building tactics to increase authority.
Activities:
  • Performance Evaluation: Detailed analysis of progress using the configured monitoring tools.
  • Strategic Adjustments: Making strategic changes to improve performance based on analysis.
  • Expansion of Link Building Strategy: Continuation and diversification of efforts to acquire quality links and improve site authority.
  • Future Planning: Discussion of long-term strategies and actions to maintain and improve Google positioning.

After six months of focused and strategic efforts in local SEO, your business will have not only improved its visibility in local searches but also strengthened its ties with the community. This journey from initial setup to ongoing optimization is designed to establish your brand as a local leader. Constant evaluation and strategic adjustments are crucial for maintaining your relevance and prominence in search results. Looking forward, a commitment to continuous improvement and the exploration of new strategies will ensure the sustained growth of your online presence.